Chatswood Chase Sydney has partnered with Afterpay and the Australian Fashion Council to bring you the store of the future. Edit Collection is an evolving concept store, leveraging new technologies to create an immersive and experiential retail store.
Four of Australia’s top emerging fashion brands will open exclusively instore for the first time with Edit Collection.
Selected on their sustainability, creativity and innovative designs. These four brands are a celebration of Australian fashion and culture.
Each brand will pop-up throughout the year, bringing you a new wardrobe and a new retailer every eight weeks.
My General Store creates small, considered collections of timeless design made ethically. Founder Michelle Glew-Ross launched My General Store in 2016 with a focus on quality, craft and sustainability. All fabrics are sourced ethically from around the world with a focus on natural fibres and sustainable production. Proudly designed and manufactured in Australia, by a team of local craftspeople.
Opening February 2022
First Nations Fashion & Design (FNFD) are a national voice representing Aboriginal and Torres Strait Islander members. Creating ongoing access to opportunities, skill development, and industry engagement. An NFP Indigenous Corporation whose core business is in supporting the growth of Indigenous Fashion. A collective of designers.
Opening May 2022.
ESSE is a contemporary, ready-to-wear lifestyle brand for the woman who takes a considered approach to her style. Charlotte Hicks, the founder of the brand, has over 10 years experience designing for leading global fashion brands. ESSE was born out of frustration for the sheer excess and waste that is evident in the fashion industry.
Opening July 2022.
Bondi Born popped up in Edit Collection in December 2021.
A majority female owned and run business based in Sydney, Founder Dale McCarthy and Creative Director Karla Clarke create elegant, sophisticated swimwear & apparel using only the finest quality fabrics and premium local craftsmanship.
Every fabric is consciously sourced for sustainable certification and expertly crafted here in Sydney.