Sheridan's Never Felt Better Towels

News| 21st February 2021
Sheridan's Never Felt Better Towels
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Sheridan’s latest campaign showcases the strength and beauty of their towels through contemporary dance, performed by Sydney Dance Company.

Sheridan has been committed to quality and innovation for over 50 years and produces some of the finest products on the market. Dedicated to constantly evolving their fibres and fabrication, Sheridan towels have never felt better.

Sydney Dance Company was approached by Sheridan and asked to choreograph movement that synchronised the beauty and elegance of dance with that of a Sheridan towel. The performance encapsulates the Sheridan difference through movement. The result is a distinct work of art, signifying the brand’s longstanding vision to introduce creative thought and beauty into the everyday things of life.

In 2020, Sheridan ranked No.1. in Australia for its towels, receiving 5-stars in Canstar Blue’s Most Satisfied Customer Awards. It’s now even easier for customers to find the perfect towel with the brand’s new Towel Buying Guide, which can be found at sheridan.com.au/buying-guide/towels, along with the stunning footage of Sydney Dance Company.

Sheridan’s Towel Collection boasts an array of premium quality fibres, including Egyptian cotton, Turkish cotton and TENCEL™ Lyocell fibres. The complete range can be shopped online or in Sheridan Boutique stores around the country.

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