ECCO: The New CITYTRAY LITE

News| 10th October 2021
ECCO: The New CITYTRAY LITE
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Refined summer style can now be enjoyed in lightweight, ultra-modern comfort with the launch of the ECCO CITYTRAY LITE, a new loafer for discerning men who want to be both sockless and sophisticated.

WEAR IT FROM DAY TO NIGHT AND ALL SUMMER

With its classic yet versatile aesthetic, this shoe can be worn with various outfits and to a wide range of occasions, including long summer lunches, lounging at the beach club or meeting friends in the city for dinners and drinks.

AN INNOVATION IN DRESS LOAFERS

A light, soft and translucent outsole, and the lowest-to-the-ground platform that the Danish brand has ever created for a men's shoe, make the ECCO CITYTRAY LITE a truly innovative addition to the European dress loafer category. Crafted from soft ECCO leathers and suedes, this loafer will appeal to men who are seeking a lightweight summer shoe with a classic look, and who crave superior quality.

AT THE FOREFRONT OF THE GLOBAL TREND FOR COMFORT

Consumers are increasingly expecting comfort from their formal shoes, and the ECCO CITYTRAY LITE meets those demands as the first loafer the shoemaker has made using ECCO FLUIDFORM™ Direct Comfort Technology and a TPU tray. As well as being light, and semi translucent, the TPU is the softest available.

This breakthrough for men's style ensures lightweight comfort, stability, durability, and the slimmest of outsoles. With a low heel spring of just 8mm, the ECCO CITYTRAY LITE sets a new standard for smart summer style.

ECCO is located on Ground Level.

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